The sky’s
the limit
YUMAX Group are the leading Sales, PR and Marketing Golf Agency in the UK & Ireland, providing a number of Media Services and Brand Management solutions for leading brands throughout all areas of the industry.
YUMAX Group was born out of a merger between YUMAX and HowDidiDo Media. It has introduced the complete, multi-faceted marketing, management and sales company to the golf industry, bringing together the UK & Ireland’s most engaging and leading online golf community and a highly qualified marketing and sales agency with over 100 years combined experience
Our goal is simple. Using industry proven strategies, we deliver a wide range of services, under one roof, that will ultimately provide solutions for brands wanting to drive their business forward in the golf industry.
“The Sky’s The Limit.”

RESEARCH & PLAN

Practicable and considerate plans specific to the target audience.

DEFINE & IMPLEMENT

Clearly defining the goals, we make your plans and visions a reality.

EVALUATE & REFINE

Regular reflection allows fine tuning and continual success.

a voice to more than
7 million golfers
YUMAX Group offer an array of multi-media sales and partnership opportunities with leading golf media brands across the UK & Ireland that can transform your golf brand.
We have amassed a wealth of PR, Marketing and Sales expertise through working with some of the most highly-regarded, recognised names in the golf industry. Because of this continual development, YUMAX Group is now proud to be in position to offer a number of media sales and partnership opportunities with the leading golf media brands in the UK & Ireland.
We strategically manage these various media sales and partnerships through a number of multi-media leading golf institutions such as: HowDidiDo, Golfalot, GlobalGolfPost and the Golfing Index.
Are you looking to improve a golf brands overall growth and revenue streams? YUMAX Group provide the right tools, experience and brand magnitude creating the perfect platform on which to do so.
HowDidiDo
Brought to you by Club Systems International, the leading supplier of software solutions to UK and Ireland golf clubs, HowDidiDo is the largest golfing network anywhere in the world.
HowDidiDo holds in excess of 21 million rounds of golf along with the handicaps, results and scores of more than 1,300,000 UK golf club members, and around 2,000 golf clubs. A growing number of more than 460,000 golfers currently use the HowDidiDo system.
HowDidiDo is a free golf statistics database for any golfer that is a member of a Club Systems International supported golf club. The CSI CLUB2000 / CLUBV1 scores and handicapping package has been installed in over 2000 clubs and allows those users wishing to publish their competitions and handicaps to HowDidiDo, to do so free of charge. It has become the most popular amateur golf database in the game.
GolfAlot
Golfalot.com is the biggest and best dedicated website for golf equipment news and reviews in the world. It’s a UK based website that reaches 3.5 million unique users per year from across the globe. Founded in 2000 by ex-pro golfer Martin Hopley, Golfalot is now the biggest golf website for both golf equipment reviews and the latest golf equipment news.
The site is renowned for its in-depth, impartial, and honest coverage, which has seen it grow from strength to strength during its 16 year history, now attracting website hits from all over the world. Golfalot’s insightful commentary, detailed images and comprehensive videos are optimised for desktop and mobile to offer golfers across the globe the inside track on the latest golf equipment whenever and wherever they are.
Global Golf Post
Global Golf Post is the leading weekly golf news publication in the game of golf today. Launched in 2010 in line with the digital revolution from print to online, it took advantage of this very shift and has inspired a host of other like-minded golf publishers around the world.
Global Golf Post was the first designed-for-digital weekly golf news publication in the world. It’s delivered 50 weeks of the year at 9am every Monday morning to an audience of avid club golfers across the globe.
It delivers a remarkable online experience, offering the engagement of a traditional magazine or newspaper, but uniquely requires no special applications or plug-ins to read. The publication is a browser-based solution that also works on mobile devices and tablets.
our services

media planning

Our in-house commercial team manages campaigns with significant budgets across multiple media platforms, from traditional print media and online to social media and TV. Alongside our ability to get the very best rates, we are constantly analysing new trends to ensure we maximise our clients spend and reach their target audiences in the most effective manner.

creative design

Branding your products and services, and effectively communicating that brand is essential in determining success in marketing and building value for your products and organisation. Implementing an effective programme of communications between a business, its client base and those audiences essential to its success is a key element of an online marketing strategy.

Events

When it comes to managing and running high-profile events, YUMAX Group is blessed to have an experienced team of event experts who have delivered for a wide variety of leading golf and corporate brands. We work closely with our partners to ensure all logistics are covered in minute detail and expectations are continually surpassed.

consultancy

Our team has vast experience working across a broad range of sectors in the golf industry and are perfectly placed to offer a wide range of consultancy services. We truly understand golf and we know how to build successful campaigns and strategies to help you and your business drive effective results.

pr & marketing

Our industry-leading PR & Marketing team thrives on creating innovative and impactful campaigns for our clients that work in unison with the sales mechanism to driver their businesses forward. With a combined 25 years’ experience in the industry, the company enjoys close working relationships with leading golf and lifestyle media across the UK, Europe and Asia.

video production

With the way we consume our media rapidly changing and video content becoming so important, YUMAX Group has been quick to invest in the very best camera and editing equipment. Our team features experts in their field who have worked on the golf production team at Sky Sports, so we are perfectly placed to deliver a range of content creation services and strategies.

YUMAX Group TEAM

Barry Dyett

Chairman

Glyn Roberts

Finance Director

Richard Peabody

CEO

Roger Wolfe

Managing Director

Ben Hawksworth

Head of Marketing

Martin Hopley

Head of Content

James Bunch

Head of Commercial

Andrew Noyce

Content & Operations Manager

Charlie Douglass

Marketing Manager

George Stead

Marketing Executive

Rona Richardson

Executive PA to CEO

Aimee Marshall

Accounts Assistant

interested in our services?
Say hello